derailleur gets a fresh look
derailleur gets a fresh look
welcome to our new design
In honor of our third season, Chicago-based designer Nico Ciani has crafted for derailleur a stunning new logo, header, page color scheme, and other branding:
“The primary goals behind this project were to create something that is flexible in its application and built to last. Leaning on the looks of vintage cycling and sporting gear, we set out to make something that feels bold, fast, and most importantly feels like cycling,” Ciani writes about the design.
Our new branding pays homage to some of cycling’s boldest eras: think the cycling kits of the 70s and 80s — mixed, of course, with the subtle color schemes of 90s desktop publishing.
Ciani also designed a new typeface just for this project, one that creates a sense of motion and forward momentum — and is easily adapted to the screen, print, and clothing.
In honor of our new design, derailleur founding members (members who pay above and beyond the yearly rate) will receive a silkscreened tote bag (handmade by us!) that ships out just before the Tour de France. We will also release more merchandise (shirts, cycling caps) in limited edition drops. All the more reason to subscribe!
Also, for anyone else desirous of the tote, you can still rewrite history so to speak and become a Founding member just by changing your subscription status, use the menu in the upper right corner of the website. That was my plan and I was rather looking forward to the time travel aspect of it all :-)
Checked! I am a founding member, no need to rewrite history! Woohoo send me the very cool tote, but if the shipping charges exceed the value of that which is being sent (unfortunately often the case!) then let's use my friendly US address.